- A substantial market. If your idea doesn’t appeal to people, you might spend too much time and money getting the item to market. Sure, revolutionary products don’t have markets yet. But, you can do research to find out whether there would be a market for your product before committing too many resources.
- Existing manufacturing technology. If it must be built, and the technology must be created to manufacture your product economically, someone will have to invest in that technology. Again, this doesn’t mean that you cannot succeed, but it is one thing to have to work hard to succeed, and another entirely to have to work hard so that you can begin to start working hard to make your idea succeed.
- An acceptable retail price point. If you don’t have a good price point, then you will have trouble getting retailers to stock your product. If your cost to manufacture is too great to support the retail price, you need to reconsider your strategy. Perhaps you can find another way to produce? Can you position your product differently?
- A benefit that is summarized in a single sentence. Benefits, not features are what people buy. If it is too hard for people to understand (or remember) why they should buy your product, you will struggle. Einstein said that people haven’t mastered a subject until they can explain it simply. Can you explain your product’s benefits simply?
- A user-friendly interface. We often think of “interface” and computers, but if your users/customers cannot figure out how to use your product, will they continue to use it? Key shares a story about a rotating label technology that he created. He put a picture of a hand turning a label on the label so people would know what to do.
5 Essential Ingredients of a Winning Business Idea at Entrepreneur