How to succeed in networking without really trying (too hard)

The title got my attention: The Lazy Way to Build Relationships. A mentor years ago made the point that he was “ambitiously lazy” — he always sought the way to be most effective in everything he did so be wouldn’t have to work any harder than he had to. The first thoughts were that the author, Jun Loayza, would rather do a lot of things and not network, yet he still is able to expand his network weekly. Jun’s secret? He doesn’t really seek to network, but create relationships. How? Here are his key steps:

  • Find your why. Leaders know why they are doing things and can explain that to others. Give people a reason to connect with you.
  • Ask Friends for introductions. When you know and can share your why, your friends will know people who could be mutually beneficial to know. Ask them. Also, check your connections’ LinkedIn accounts. If you see people who can help you, ask your connections for the introduction.
  • Use tools like Skype to be personal yet effective. We are busy people. Breaking up the day for out od office meetings is not always the most effective use of your time. Skype, FaceTime, or other tools, while not as good as live meetings, are a great way to balance the need for face theme with the need to be productive at the office. This isn’t to say you shouldn’t have lunch or coffee with others, but make sure Thet payoff is worth the interruption.
  • Make yourself available. If people can’t get hold of you, you cannot build relationships. You will need to balance access and interruption, but being available and accessible is allows you to strengthen connections into real relationships.

The Lazy Way to Build Relationships at The Personal Branding Blog

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